Poundsaver is a shopping club newly created by a US company seeking to enter the UK market. We were charged with designing a new brand and the subsequent membership pack that went out to the members following the launch.
Sometimes you need to be both adaptable, responsive and creative. When we implemented an email marketing communication system for this insurance provider we needed to be able to provide them with a series of electronic brochures that were all accessible from the system but each tailored to a different company type.
Using minimal copy space, and within tight budget constraints, we were asked to design and write an advertisement and dm series to encourage recipients to enrol direct or send for a prospectus for the Programme of Management Education.
A brand new identity theft product that already exists in the US was launched over in Europe under a new brand. This involved development of the brand and an exciting new look. We successfully put together an entire fulfilment pack based around the new brand and incorporating striking new design ideas.
To launch the above in the UK market we project-managed and designed a successful direct mail campaign. We took the basic messages from the US product and adapted it to be a great deal more UK-friendly.
Produce two leaflets for the same directory product but under different branding to satisfy two different markets. Without eating into large portions of their budget, we managed to portray exactly the image Profile Group were looking for while preserving a clear and readable format.
Highlight the benefits of buying this quality laminate wood flooring direct rather than through a distributor. The brochure had to be both a direct seller and a company brochure in one. We achieved this by making full use of the images to sell both the product and the name while using excellent copy to emphasise the USPs.
To put together a new corporate identity and a series of space ads could cost you a small fortune. Not in the case of this specialist executive search company who came to us. We delivered exactly what they needed without breaking their marketing budget and delivered tangible results.