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Email and the internet have had a profound effect on the world of marketing. At Pen to Paper we treat it as another delivery method to be used where appropriate. Because our experience allows us to understand quickly the benefits of all marketing techniques, we can assess easily when e-marketing is the right route to go down. We feel the best way to illustrate this is by reading the case study that follows.

Case Study

An insurance provider sells its products exclusively through one channel. Namely through its accountancy practice clients. This means they rely on the accountancy practices to sell the insurance on to their clients while seeking to maintain a degree of control over the marketing message and ensuring FSA compliance.

The insurance provider had a problem with take-up levels of their insurance product and wanted to try and increase sales through the channel. In conjunction with our e-marketing technology advisors ASI Ltd., we implemented a web-based e-mail marketing system that enabled the accountancy practices simply to log on, download the relevant, pre-approved and compliant marketing material, upload their own e-mail list and send professional sales e-mails in a matter of minutes. What does this mean for the practices?

They now have the capability to send out relevant communications to their client base in a matter of minutes

Their marketing message is timely and cost-effective

The insurance provider can maintain a degree of control over the marketing message

Postage costs have been reduced

Valuable time spent putting mailing packs together in hard copy has reduced

In an industry where timeliness is a major factor, our initiative has empowered the practices and enabled them to react quickly to compelling events while also giving them a valuable tool to promote their services to the marketplace where previously time and monetary constraints may have prevented a systematic and measured approach.